深圳市原初文化家居用品有限公司

深圳市原初文化家居用品有限公司是一家创新型家居企业，致力于将中国传统文化与当代生活方式相融合。旗下品牌“原初格物”作为公司重点打造的新茶文化旗舰品牌，自创立以来，始终专注于茶具及周边产品的研发与营销，以持续创新推动茶生活的时尚化与现代化。 

作为新茶文化的倡导者，让年轻人因器爱上茶，是原初格物的核心理念。不仅注重产品的实用功能，更通过设计赋予茶器情感与意义。茶器不仅是品茶的工具，也是传递心意的礼物，更成为年轻人记录与分享美好生活的社交媒介。我们致力于推动东方茶文化融入年轻一代的日常生活，同时传递快乐、健康的生活理念，让茶成为一种年轻、时尚的生活态度。

Shenzhen Yuanchu Culture Home Products Co., Ltd. is an innovative home goods company dedicated to integrating traditional Chinese culture with contemporary lifestyles. Its flagship brand, "Yuanchu Gewu," is a pioneering new tea culture label that has focused on the research, development, and marketing of tea sets and related products since its establishment. Through continuous innovation, it promotes a modern and fashionable tea lifestyle.

As an advocate of new tea culture, Yuanchu Gewu not only emphasizes the practical functions of its products but also infuses tea ware with emotional and symbolic value through design. Tea ware is not merely a tool for brewing tea—it is a gift that conveys sentiment and a social medium for young people to record and share meaningful moments. We are committed to integrating Eastern tea culture into the daily lives of the younger generation while promoting happy and healthy lifestyle values, making tea a youthful and fashionable life attitude.

品牌宗旨：

让东方茶文化走进世界年轻人的生命之中

品牌愿景：

在每个家庭的每个桌面上摆放着一套原初格物的茶具

品牌使命：

持续创新，引领时尚茶生活

品牌价值观：

真诚、快乐、创新

Company spirit：

Let the Oriental tea culture into the world's young people's lives.

Company prospective：

On every table in every home is placed a set of YuanChu’s  tea ware.

Company mission：

Continuous innovation, leading the fashion tea life.

Strategy target:

Sincere, happy, innovative.