- 原初格物 About Yuanchu
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2013年11月5日,深圳市原初文化家居用品有限公司于深圳盐田正式成立,创始人许春友先生秉持“以器载道,回归本真”的初心,开启了这段将传统美学融入当代生活的旅程。
2014年,公司旗下品牌“原初格物”应运而生,专注于现代茶具及周边产品的设计与研发。品牌以“器为媒介,简而不减”为理念,致力于将传统文化精髓融入现代设计语言,简化日常泡茶流程,让茶饮体验成为连接美好生活的纽带。
2016年,原初格物推出标志性产品——同心杯系列。该系列巧妙融合盖碗与茶杯的功能,以“一盖一杯”的创新设计,既保留了泡茶的仪式感,又极大提升了便捷性,有效解决了传统茶具繁复、易烫手的痛点。产品上市后年销量迅速突破百万套,赢得市场广泛认可。
2018年,原初格物走进百余家世界五百强企业,让一盏精心设计的中国茶具,成为国际商务交流中的文化名片,传递东方待客之道。
2019年至2020年,品牌设计接连荣获日本Good Design Award(G-mark)与德国iF设计大奖,向世界证明:东方美学不仅承载历史,更能够引领当代设计潮流。
2021年至2024年,原初格物开启全新发展阶段,正式从服务企业客户转向直面每一位消费者。这不仅是业务的拓展,更是一场与千万用户的双向奔赴——倾听他们的需求,融入他们的生活。
时至2025年,原初格物旗舰店陆续推出“合一壶”等系列新品,全网销量再创新高。这份成绩不仅是市场的肯定,更是无数用户用选择投下的信任票,宣告着一种简约、现代、富有美感的新茶文化,已在当代日常生活中深深扎根、静静生长。
On November 5, 2013, Shenzhen Primordial Culture Home Products Co., Ltd. was officially established in Yantian, Shenzhen. Guided by the founding philosophy of “conveying meaning through objects and returning to authenticity,” founder Mr. Xu Chunyou embarked on a journey to integrate traditional aesthetics into contemporary living.
In 2014, the company launched its brand “Primordial Essence,” dedicated to the design and development of modern tea ware and related products. With the concept of “objects as a medium, simplifying without diminishing,” the brand strives to blend the essence of traditional culture into modern design, simplifying daily tea brewing processes and transforming the tea experience into a connection to a better life.
In 2016, Primordial Essence introduced its signature product—the Unity Cup Series. Ingeniously combining the functions of a lidded bowl and a teacup with an innovative “one lid, one cup” design, this series preserves the ritual of tea brewing while greatly enhancing convenience. It effectively addresses the complexity and heat-retention issues of traditional tea sets. After its launch, annual sales quickly surpassed one million sets, earning widespread market recognition.
By 2018, Primordial Essence had entered over a hundred Fortune Global 500 companies, transforming a thoughtfully designed Chinese tea set into a cultural symbol in international business exchanges, conveying the art of Eastern hospitality.
From 2019 to 2020, the brand’s designs were successively awarded the Japanese Good Design Award (G-mark) and the German iF Design Award, demonstrating to the world that Eastern aesthetics not only carries history but can also lead contemporary design trends.
Between 2021 and 2024, Primordial Essence entered a new phase of development, shifting its focus from serving corporate clients to engaging directly with individual consumers. This transition was not merely a business expansion but a mutual journey with millions of users—listening to their needs and integrating into their lives.
By 2025, Primordial Essence’s flagship store had launched new series such as the “Harmony Pot,” achieving record-breaking sales across online platforms. This success is not only a testament to market approval but also a vote of confidence from countless users through their choices. It signals that a simple, modern, and aesthetically rich new tea culture has taken deep root and flourished quietly in contemporary daily life.
